Princeton, N.J. – Nationally ranked certified public accounting firm WithumSmith+Brown PC (Withum) has released its highly acclaimed annual culture video. With this year’s video themed as a talent show, it features the firm’s trademark dance and musical elements.
“What’s new in this year’s video is the soundtrack, Withum’s very own song,” shared Rhonda Maraziti, chief marketing officer. The video’s soundtrack, “We Live the Withum Way,” was written by creative services team member Madison Klarer and emphasizes the key components that make Withum unique. The culture video premiered at Withum’s annual State of the Firm event earlier this week.
The latest culture video coincides with the launch of the firm’s new corporate website featuring modern, innovative designs and interactive tools to enhance the overall user experience. In addition, the firm’s tagline has been subtly amended on the website to reflect Withum’s sequential business emphasis on advisory, tax and audit services.
“Withum’s general business philosophy has been – and continues to be – focused on expanding the Advisory practice areas as well as our role as a trusted advisor to clients, regardless of their industry, annual revenue, personal income or geography,” said Maraziti. “We remain committed to being a forward-thinking, technology-driven firm to help our clients succeed in the modern business landscape.”
One of the newest components is the website’s “Resources” tab, which houses thought leadership content addressing the latest news, legal issues and regulations impacting all industry sectors and businesses as well as those who own them. Site visitors may subscribe to receive alerts based on selected criteria, such as service or practice area, industries, blogs, webinars and events.
“We ask ‘How Much Withum Do You Want?,’ because we know email inbox volume can be overwhelming,” explained Maraziti. “We offer subscribers the chance to control and choose as many or as few topics that interest them. This ensures receipt of content that adds value to their business or personal-finance goals, as opposed to just another email left unread. Also, preferences can be amended with ease at any time.”
The website, which can be accessed at withum.com, also includes tabs for Services, Industries, Our People, Events and Careers. There is a map feature pinning each office location and contact information and a dedicated “Our Story” section highlighting Withum’s founding philosophy, its evolution and modern-day core values.
“As a firm long-recognized for innovation and creative thinking, the new website and all of our electronic and interpersonal communication portals reflect our visionary commitment to stay ahead of our competition,” added Maraziti. “Everything we do is designed to put our clients in a position of strength in today’s fast-paced world.”
Established in 1974, Withum is a national top-ranking public accounting firm providing advisory, tax and audit services to businesses and individuals on a local-to-global scale. Headquartered in Princeton, NJ, additional offices are located in major financial centers including New York City, NY; Boston, MA; Philadelphia, PA; Washington, DC.; and Orlando, FL. Withum is an independent member of HLB, the global advisory and accounting network. Visit www.withum.com for more information.