130,000-square-foot, climate-controlled facility to alleviate pent-up demand
Newark, N.J., (July 31, 2025) – A joint venture between Parsippany-based commercial real estate firm CrownPoint Group (CPG) and the Lamar Companies have completed the first institutional-quality self-storage facility in the Ironbound section of Newark. The joint venture delivers a brand-new, six-story self-storage facility at 305 Wilson Ave. with more than 1,200 units in the state’s largest city and New Jersey’s largest employment center.
CPG and Lamar’s latest project, which will provide over 135,000 square feet of climate-controlled space, has opened and commenced leasing. The project is located at the corner of Avenue L and Wilson Avenue, with direct access to U.S. Routes 1 and 9, providing unparalleled proximity to the region’s high-population-density neighborhoods and surrounding areas.
“Our investment strategy in developing storage is focused on delivering best is class assets in densely populated markets with high barriers to entry,” said CPG Vice President Michael Legacki. “We are proud to not only create value for our investors, lenders and key stakeholders, but to bring much-needed storage space that will greatly benefit the entire community.”
The facility, which offers best-in-class management, is the culmination of two years of ground-up construction supported by the City of Newark. The project revitalized a one-acre assemblage of underutilized land in the Ironbound and created hundreds of construction jobs over the course of 18 months. Now complete, the project reflects millions of dollars in investment and stands as a major achievement for the community.
“The Lamar Companies is proud to work alongside CPG to bring much-needed self-storage space to Newark and the Ironbound,” said Kyle Hayes of Lamar Companies. “While the Brick City is known for its connectivity as a regional and international logistics hub, there is a scarcity of institutional-quality self-storage space that our new facility will address. Our team is confident that this project will not only serve as a catalyst for development and economic activity in the area but will also generate significant value for our investors.”
A report from the Ironbound Community Corporation stated that the neighborhood, which encompasses four square miles, drives approximately 40% of the city’s economy and 33% of its tax base. The neighborhood is bound by Newark Penn Station, U.S. Routes 1 and 9, and the New Jersey Turnpike, and serves as a gateway to Middlesex, Union, Bergen and Essex counties.
Since its inception in 2013, CrownPoint Group has sourced, entitled and developed over 2.5 million square feet of self-storage space with an aggregate value exceeding $500 million.
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About CrownPoint Group: CrownPoint Group (CPG) is a privately held real estate development and investment company focused on the New York metropolitan area. CPG is led by a veteran team of professionals who have amassed over 100 years of industry experience, successfully developing institutional-quality multifamily, commercial and self-storage projects totaling over 12.5MSF. Grounded in strategic thinking and creative execution, CPG believes a better process leads to better outcomes. Leveraging experience that has come with development totaling over $3.4 billion of ground up construction, CPG minimizes development and investment risk while providing outsized returns to its investors and strategic partners.
About The Lamar Companies: Lamar Companies was founded in 1972 and is a full-service, privately held real estate investment company headquartered in Fairfield, New Jersey. Since its founding in 1972, the company has routinely been ranked in the top 100 largest owners of retail shopping centers in the U.S., according to National Real Estate Investors rankings. Lamar primarily focuses on opportunities created by real estate economic cycles and underperforming assets across the United States and is a principal investor in projects for its own account and in partnership with major institutions. Throughout the years the firm has maintained its entrepreneurial roots as a hands-on operating partner with a unique ability to achieve attractive risk-adjusted returns for its investors.