Project to Relieve Substantial Pent-Up Demand for Self-Storage Space in Middlesex County
South River, N.J. (January 13, 2026) – CrownPoint Group Inc., a Parsippany-based leader in commercial real estate development, has broken ground on a new 105,500-square-foot self-storage facility at 696 Old Bridge Turnpike in South River. The three-story, climate-controlled facility will serve the storage needs of the growing neighborhoods surrounding this strategic location and more than 100,000 residents within the market area served.
Notably, more than 1,000 apartments already surround the site, with 218 more on the way — fueling demand for storage amid rapid residential expansion.
The project, which broke ground earlier this month, is CPG’s second self-storage development to date and is located at the intersection of Old Bridge Turnpike and U.S. Route 18 – a bustling commercial corridor and ‘hotbed’ of multifamily development serving East Brunswick, South River and the surrounding communities.
“This facility in South River will provide a much-needed supply of modern, institutional quality self-storage space in the area,” said CPG Vice President Michael Legacki. “We are thrilled to expand our portfolio of self-storage holdings, while also providing essential services to residents living in the heart of Middlesex County.”
CPG’s growing portfolio of self-storage facilities capitalizes on a lack of institutional-quality assets in markets with high barriers to entry. The development will also expand the firm’s portfolio two years after CPG broke ground on a similar 135,000-square-foot facility in the Ironbound section of Newark.
“We are very proud of this project. The CrownPoint team and our professionals have worked incredibly hard and with great persistence to bring this project to fruition over the past few years,” said Legacki. “We look forward to providing value not only to our investors, partners and lenders but also to the surrounding community.”
Just across Route 18, East Brunswick’s $500M revitalization – including its first walkable mixed-use district – is projected to attract new residents and expand demand for storage solutions. That momentum, coupled with the site’s regional access to major highways including the New Jersey Turnpike, is expected to drive value creation and enhance the community.
Since its inception in 2013, Parsippany, N.J.-based CrownPoint Group’s investment and development team has sourced, entitled and developed over 2.5 million square feet of self-storage space with an aggregate value exceeding $500M.
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