Latest Portfolio Addition is 16,550-SF West Berlin, NJ Property
WEST BERLIN, NJ (March 2, 2026) – Doors and Spaces Industrial (Doors and Spaces), a vertically integrated investment real estate firm, has acquired its latest New Jersey small-bay industrial (SBI) asset at 432 Kelley Dr. in West Berlin, a 16,550-square-foot multi-tenant industrial facility. The Camden County transaction marks the fourth New Jersey acquisition for the firm, led by capital markets veteran Brian Whitmer, co-founder and managing partner.
The addition of the five-unit small-bay building aligns with the firm’s strategy to professionalize a historically fragmented asset class. Positioned less than half a mile from Route 73 and offering immediate access to the New Jersey Turnpike and Atlantic City Expressway, the property provides critical infrastructure to the immediate-area’s expanding base of service-sector and distribution tenants.
“Our approach is built on the pillars of focused strategic SBI property acquisitions like 432 Kelley Drive as well as ground-up development,” said Whitmer. “Buying existing assets while simultaneously building new ones gives us a unique perspective on the asset class. We take the lessons learned from modern, purpose-built construction and apply them directly to our renovations of existing SBI stock. This allows us to cut through the noise and stay laser-focused on catering to what truly matters for the target tenant base and their long-term success.”
The launch of Doors and Spaces follows an institutional migration toward large-scale logistics displacing smaller tenants and the rise of the entrepreneur economy, which has created a wave of demand for SBI that can accommodate users under 5,000 square feet. As both an operator as well as an investor, Whitmer intends to apply in-house institutional-grade management, proprietary leasing technology and construction services to this asset niche, which he characterizes as the apartments of industrial.
“Throughout my career, I have focused on assets that are essential to the fabric of the economy,” said Whitmer. “SBI is a ubiquitous necessity, yet it has lacked the professionalized oversight and the economies of scale from portfolio management seen in the multifamily or big-box sectors. As a result, we’re deploying a technology-driven platform to provide high-quality, flexible environments for the entrepreneurs and regional businesses that are the true engines of economic growth.”
Whitmer enters the investment arena with one of the most prolific track records in the New Jersey and NY Metropolitan Area markets. Prior to forming Doors and Spaces, he served as a Vice Chairman within Cushman & Wakefield’s Metropolitan Area Capital Markets Group. During his nearly 20-year tenure at the global firm, Whitmer was part of a team that executed over $12.5 billion in total transactional volume.
His background as an advisor to the nation’s largest REITs and pension funds provides Doors and Spaces with a unique competitive edge. With direct involvement in over $2.2 billion of multifamily sales and specialized expertise in investment financing, Whitmer brings a “forensic” analytical approach to the acquisition and management of SBI assets – an asset class currently seeing record-low vacancy rates across the Northeast.
A precision-driven investment methodology has established Doors and Spaces as a highly discerning buyer in the Northeast market – and beyond. The firm utilizes an advisor mindset to identify value-add opportunities that others might overlook, while maintaining a strict list of non-starters.
“Our start-from-scratch perspective has made us a much more particular buyer,” added Whitmer. “There are some non-starters – factors that might not always be common sense – that we’ve learned mean the difference between hitting top-of-the-market rents or not. By applying our development-side insights to existing SBI assets, we ensure every property in our portfolio is optimized for both tenant performance and investor returns.”
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