WOODBRIDGE, NJ – [December 10, 2025] – NAI DiLeo-Bram & Co. (NAIDB) recently arranged a retail property sale in Union County, N.J., as well as two new retail leases on behalf of food and beverage tenants – illustrating demand within the thriving food service sector. These recent transactions reflect Northern/Central New Jersey’s robust and tightly-held retail fundamentals, as detailed in the firm’s latest Fall, 2025 Market Review.
In the sale of a 2,000 square-foot retail building located at 2515 Vauxhall Road in Union, NJ, Overcomers ABA Services, LLC (buyer) acquired the asset from a private owner. The sale, arranged by Vice President Richard Goski and Associate Vice President Catherine Goski-Vasquez (Team Goski), highlights continued demand stemming from service-oriented and essential businesses seeking valuable space within densely populated, upper-income Middlesex County.
Food Service Concepts Drive Leasing Activity
On the leasing front, NAIDB also completed two new commitments, resulting in food-and-beverage concepts establishing prime locations in Monmouth and Mercer counties. Vice President Jennifer Harrison, who served as tenant for both transactions, demonstrated the firm’s strength in placing tenants in sought-after retail properties.
In the first deal, KSPH Ventures LLC, (DBA Tim Hortons), secured 2,000 square feet of retail space at 245 Main Street in Forked River, NJ. The property, which is owned by Sunrise Pointe LP, introduces a major international coffee and baked goods brand to the municipality.
Furthermore, at The Shoppes at AMC (199 Sloan Ave. in Hamilton Township, NJ), Wegu, LLC, (DBA Blue Print Cookies), committed to 1,033 square feet to launch their first New Jersey location of handcrafted fresh cookies. Owned by TEB OF HAMILTON, LLC, this lease underscores the sustained consumer appetite for specialized, experiential food offerings among consumers and a desire for franchisees to enter and expand within the New Jersey market.
These transactions validate the strength of the Northern/Central New Jersey retail market, which has maintained positive net absorption for five consecutive years. According to NAIDB’s latest market report, occupancy rates across all retail asset classes consistently stand at or above 95%, with Class A properties showing exceptional tightness at over 97% occupancy.
“Necessity-based and quick-service retail demand remains exceptionally high across our markets of focus,” said Harrison. “While overall leasing activity has slowed year-to-date, this is primarily due to a constrained supply of quality, available space, rather than a lack of demand.”
This constrained supply has driven measurable rent growth: overall net rental rates on a triple-net basis have risen by more than $1.00 per square foot over the past year, now averaging $22.84/SF triple net. The market’s resilience is further proven by 1.8 million square feet of leases executed year-to-date and over one million square feet of positive net absorption, validating the appeal of New Jersey’s skilled and educated affluent demographics and its thriving brick-and-mortar retail sector.
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