Our Team

Carin McDonald, Founder and President, has more than 25 years professional copywriting, public relations consulting and media relations experience. She is the founder of CMM Editorial Services, which was initially established in 1996 as a freelance copywriting/project management firm and was renamed CMM Strategic Communications in 2014 to reflect the evolution of its comprehensive service offerings. Carin has worked directly for companies throughout the New York metro region and as a consultant with two prominent Northern New Jersey public relations firms. In these capacities, she has served a diverse client roster while spearheading a multi-disciplinary team.

Prior to CMM, Carin served as a public relations manager with an acute-care hospital, where she was responsible for developing, launching and managing public relations programs and multi-tiered campaigns for internal and external audiences. In addition to planning and implementing high-visibility events, ad campaigns and public relations strategies, she was a media spokesperson and trainer. Carin launched her career at KPMG, where she was a member of the Executive Education team.

A graduate of the University of Delaware with a B.A. in communications and a specialization in journalism, Carin earned an M.S. in communications and public relations with honors from Iona College. She is involved in numerous civic activities, to which she donates her professional skills and talents to help others.