The “I’m Alright” Moment: A PR Professional’s Gut Check

By Carin McDonald, Principal CMM Strategic Communications   We’ve all been there. The phone rings, and the caller ID flashes the name of a loved one. You pick up, and before you can even say “hello,” you hear the words: “I’m alright.”  Instantly, your stomach...

The Rhythm of Marketing: Lessons from Music and Creativity

By Kayla Stanley, Client Success Manager CMM Strategic Communications  12/03/2025 There’s a moment in every good performance when everything aligns — the tempo, the tone, the connection with the audience. You’re not thinking about what comes next; you’re just in it....

Beyond the Diagnosis: How Work Can Become a Beacon of Comfort

By Carin McDonald, Principal CMM Strategic Communications   The words hang in the air, heavy and crystalline: “It’s Breast Cancer.”  If you’ve heard them – whether for yourself, a spouse, a sibling or a friend – you know they stop time. They fracture your world...